Amazon’s Fire TV Stick 4K Select is currently on sale for $9.99, a significant 75% discount from its regular price of $39.99. The deal, activated with the coupon code HOL4KFTV, has resurfaced multiple times since Black Friday, but its availability remains uncertain.
Why This Matters
This aggressive pricing suggests Amazon is actively pushing adoption of its latest streaming device. The Fire TV Stick 4K Select is the company’s most affordable option for 4K HDR streaming. Such deep discounts are common for tech giants looking to dominate a market segment, especially during peak shopping seasons. The repeated availability and disappearance of this deal indicate a strategic attempt to generate buzz and capture impulse purchases.
Key Features and Improvements
The 4K Select boasts an upgraded Vega operating system, addressing previous complaints about lag in older models. It supports HDR10+ for vibrant picture quality and integrates seamlessly with Amazon’s ecosystem, including Alexa voice control.
- Plug-and-play design: Simplifies setup and access to popular streaming apps.
- Voice control: Enables hands-free navigation with Alexa.
- Compatibility: Supports Xbox Game Pass, Amazon Luna, NordVPN, and IPVanish, with upcoming integration of Alexa+ and Amazon Kids+.
While it lacks Dolby Atmos or Vision support, the device still delivers a premium streaming experience at a fraction of the cost of competitors.
Limited-Time Offer
The deal’s temporary nature makes it an attractive option for consumers looking to upgrade their streaming setup. At just $9.99, the Fire TV Stick 4K Select offers exceptional value, potentially driving further adoption of Amazon’s entertainment services.
The aggressive pricing and limited availability create a sense of urgency, encouraging quick purchases before the deal expires.
