The S26 Ultra isn’t cheap. But it’s cheaper.

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$1,030.

That’s the price at Amazon right now. You’re saving nearly $270 off the list price. The Samsung Galaxy S26 Ultra, which was retailing for over $1,200 a moment ago, suddenly looks affordable-ish.

There is a catch.

It has to be black.

You want Cobalt Violet? Too bad. White? Also too bad. The deal—specifically the $269.99 slash—only applies to the black handset. The other colors are discounted too, but not enough to make you do cartwheels.

Why does black always get the best pricing?

Because it’s safe. Corporate. Easy to manufacture. Whatever. Just order the black one.

The phone itself? It’s a beast. Samsung slapped the Snapdragon 8 Elite Gen5 inside this thing. It’s their fastest processor ever, and it shows. Apps open fast. Multitasking doesn’t stutter. AI features run without choking.

And the camera… honestly. Nightography isn’t just marketing fluff here. Low light shots come out actually usable. Clear. The front camera got wider too, so your group selfies won’t crop out your best friend anymore.

“Restore details, remove mess, apply creative styles in seconds.”

That’s Galaxy AI. You type or tap. The phone does the work. It edits the image while you’re still holding it. It feels less like using software and more like waving a magic wand.

If you were already waiting on the S26 Ultra to dip below the $1,300 mark… you’ve already lost the battle.

Go grab it while it’s black. Or wait for a price hike and buy Violet at full retail price.

Your call.