Ferrari made its electric car.
It is called the Luce.
Fans of the badge should pause. Breathe. Then realize this is not the Maranello machine they expect. No roar. No angry angles.
Designed by Jony Ive and Marc Newson of the LoveFrom collective, the car looks like their past work. Which is fair. The design is soft. Rounded corners dominate. Pastel colors replace the traditional racing red. The only hint of the Ferrari heritage are the yellow brake calipers.
The shape is strange. Taller than a sedan, lower than an SUV. It cuts through the air better than any Ferrari in history. Purists are already angry. Who could blame them?
It doesn’t look like a speed demon. But it costs like one.
Inside, it is boring. Honestly, it feels safer than a family minivan. Soft edges everywhere. The steering wheel is the only part that remembers the sports car genealogy.
Space, however, is abundant. The trunk holds 597 liters. Enough for four people.
Speed Is Silent
Performance numbers remain violent.
1,035 horsepower. That is not a typo. It hits 100 km/h from a standstill in 2.5 seconds. Top speed tops out at 310 km/h.
The battery is 122 kWh. Range is listed at 530 km or more. Four electric motors sit behind each wheel. This setup allows for control impossible in internal combustion cars. Each wheel can move in multiple directions. An active suspension, borrowed from the F80, keeps things smooth.
Ferrari claims this effort required over 60 new patents. The brain of the operation is a new Vehicle Control Unit handling dynamics and power.
There is even fake sound. A precision accelerometer captures axle vibrations. The system amplifies these signals, equalizes them, and projects a synthesized roar. Ferrari compares it to an electric guitar effect. Only when the driver needs it, they claim.
Does it feel authentic? Maybe not. Does it sound cool? Apparently yes.
The Cost of Entry
This is not a project car for tinkerers.
The starting price in Italy is €550,007. In US dollars, that sits around $640,000. Pricing for American buyers remains a secret.
Production starts late 2026. Deliveries follow in early 2027
Wait two years. Save the cash. See if the interior grows on you. The silence of the electric powertrain might feel alien to a brand built on noise.
Or maybe that’s the point.
